Category Archives: 7 Reasons

7 Reasons why we curate TEDxEuston

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To celebrate our 7th year, read below 7 reasons why Adaugo Amajuoyi, Amina Abonde-Adigun and Ifediba Nwokedi (commonly known as AAI among the team) co-curate TEDxEuston and help put together our great event each year.

The joys of being a TEDxEuston curator are varied – you have to be able to juggle many hats, have an intense passion and generally prepared for anything. There are many reasons why its so great to curate TEDxEuston. However, to keep things simple we’ll focus on seven reasons as follows:

1. It is a labour of love, dedication and passion for Africa.

I have followed the inception of TEDxEuston since 2009 and admired the Foundation Boards dedication to make it happen year after year. Curating and managing a project like TEDxEuston requires lots of effort and sheer dedication. Sometimes you are surprised to find out how much more you can give at any given moment if you are passionate about what you are doing. TEDxEuston is definitely a labour of love for us as co-curators! There is no better reward than the success we see year after year, speakers making breakthroughs in their endeavours and more importantly the community sharing how much support they have received or feeling motivated to follow their dream to do more in Africa.

2. The team is a family of highly passionate individuals with a lot of energy

A big positive is having one of the best teams you could ever have for any project. TEDxEuston is a voluntary organization where nobody makes a profit. Therefore, the team are focused on creating the best experience for the TEDxEuston community who have come to love the event year after year.

I feel privileged to work with an amazing team of people from all walks of life and various talents. As a curator it is a dream to guide and manage the hard work of such talented individuals. Our role is made easy when your team wants to deliver with pride. We also have great socials and vibe off each others ideas, creativity and ambitions. We definitely champion each other.

3. Together we choose the yearly themes and speakers.

Choosing the theme and potential speakers starts very early in the year with a final list presented and discussed in January, even though the event is in December. The 12 month process is very collaborative with the whole team being involved. This is what we love about curating with a dedicated team.

TEDxEuston team meetings are virtual due to the multiple countries and continents the team are based in. Our meetings are usually full of passionate debate, insightful moments and a clear vision at the end of the debate.

4. A year’s planning and logistics starts

As a curator this is the bulk of our duties and sometimes can be the difficult bit, but equally exciting. From January to January the curators and team attend lots of meetings with partners, venue providers, hotels, entertainers and much more. The leg work is worth it and at times the team have to motivate each other along the bumpy challenges. Keeping within our TEDxEuston motto:

“Where there is a will there is way.”
5. Partners make it happen with their support

The TEDxEuston partnerships are very important to deliver such an organised and inspiring event. Our partners’ support allows TEDxEuston to be an affordable event for many and not just for a few.

Furthermore, partnerships allow the TEDxEuston community to gain direct access to expert knowledge and innovative ventures that shape our daily experiences and socio economic development. As a curator, we love working with partners who are dedicated to supporting our ethos of promoting African ideas worth spreading.

6. The speakers are confirmed and the excitement rises.

When we get to this point – we know its all systems go! Our job is to give the speakers the best possible experience to be able to deliver the best talk they can give to the discerning TEDxEuston community. It is also a great pleasure to support talented individuals through the rather exposing process of giving a TED talk. You’ll be surprised how many seasoned public speakers get nervous like many of us would!

7. The TEDxEuston community make it all worth while.

It may sound cliché but the most important reason we love curating TEDxEuston is to see how inspired the community is about attending TEDxEuston.
On that one Saturday, Africa is present and united in one place once a year, every year. Sharing and challenging the narrative of their individual countries. We will be overjoyed if we eventually have all 54 countries in the house one day.

TEDxEuston is an African family!

7 reasons why you should buy a TEDxEuston ticket

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We’re now 4 weeks away from the big day and the baton has been ceremoniously handed over to me. This week I’m taking you through 7 reasons why you should buy your TEDxEuston ticket! You ready? Sure? Ok…  


1. The Experience

It’s nothing like watching in online. Trust me.  As a self-proclaimed YouTube connoisseur, there’s nothing I love more than coming home, crawling into bed and pressing play. This is precisely how I discovered TEDxEuston in 2012. After attending my first event the following year, I walked home in a state of hypnosis. My Häagen-Dazs supported, YouTube facilitated, TEDxEuston marathons hadn’t prepared me for the energy in the room. There’s a ‘buzz’ that nobody can quite describe – it’s in the laughter, the applause, even the silence. You’ll feel it and it will compel you to run with that idea.


2. The Theme

Talking of ‘running with ideas’, this year, we’re taking you from ‘Vision to Reality’. We’ve based our theme loosely around the now famous quote by Sarah Ban Breathnach: “The world needs dreamers and the world needs doers. But above all, the world needs Dreamers who Do.” What’s better than an auditorium filled with practical dreamers?

‘Great speakers’ I hear you say? Well…


3. The Speakers

This year, another awesome line-up of speakers will grace the TEDxEuston stage. From entrepreneurs, to journalists to renowned healthcare professionals, our handpicked selection of inspiring speakers are sure to keep you captivated throughout the day.


4. The Goody Bags

I refuse to accept that I’m alone in loving goody bags so this is my shameless Number 4. My CDC USB carried me and my two dissertations through to the finish line. My portable charger from Shell saved me from taking the wrong exit on the A406. My trusty container of TEDxEuston mints accompanied me through the best and worst times. You get my point. Goody bags are an awesome memento for the day and we’ve partnered with some great organisations this year so expect the unexpected!


5. The Conversations

At TEDxEuston, you come with your name and your vision. We remove all self-imposed hierarchical barriers and provide the optimum conditions for real, memorable, conversations between people from all walks of life. We don’t stand around in familiar clusters, nor do we frantically race around with business cards. We talk, we exchange ideas, and we plant seeds.


6. The Community

From the moment you receive the email confirmation, you become a member of the TEDxEuston Community. We hold each other to account, and organise smaller events during the year to revisit conversations and track our progress. I’m working on a project based on my TEDxEustonPledge last year – I know the same is true for many. In this way, the value of TEDxEuston transcends far beyond the hours we spend together on a given day.


7. The After-Party

Now, there are after-parties, and there are TEDxEuston after-parties. We need to be very careful to differentiate the two. In cases of the former, attendance in usually optional – in the latter, it’s mandatory. Here, we celebrate the earthshattering talks we’ve heard throughout the day and release some of that creative energy we’ve been storing up since registration. When the serious old school drops, all born after 1985 are forced to take judicious notes on the sidelines. We do so respectfully until the intro of ‘Candy’ forces everyone back into action.


If you leave feeling both exhausted and exhilarated, you’ve been to TEDxEuston.  

But these are just words. Come and experience it for yourself…

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Nancy Adimora is a TEDxEuston team member, working primarily within the Partnerships team. She is passionate about exploring alternative means of development through social innovation and hopes to bridge infrastructural gaps through entrepreneurial exploits in the future. 


7 reasons why I joined the TEDxEuston team

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To celebrate our 7th TEDxEuston conference (have you got your ticket yet?), over the next few weeks we will take a look at our Top 7 reasons for all things TEDxEuston.


With the 5th December rapidly approaching and the team working all around the clock to get our best TEDxEuston conference yet together, I look back at why I joined the core team in the first place.

1. The team 

The incredibly hard working core team is made up of inspiring individuals from across the globe. We are all knitted together through our passion for all things Africa. We work closely, sharing ideas, executing visions and most importantly, becoming friends.


2. The speakers

The speakers are a huge asset to the conference and a benefit to joining the team. It’s wonderful to get a further peek into the speaker’s stories. Speaking to Zain Asher and her mother at last year’s TEDxEuston gave me a even further insight into her story or laughing with Ikenna Azuike whilst hearing more about his creative ideas. Those moments and personal interactions with the speakers provides even more inspiration.


3. The atmosphere

There’s nothing better than working throughout the year, planning and prepping to finally seeing it all come together on TEDxEuston Saturday. Hundreds of guests all in one room and with a passion for Africa is nothing but electrifying. You can feel the energy throughout the day, the positivity and the warmness of Africa all within the middle of London in the winter.


4. The location

Talking of London, the location is easily one of the reasons why I joined the team. Based within my hometown and the epicentre of a lot of conversations, I believe London is the perfect place to hold the only TEDx conference outside Africa, about Africa.


5. The opportunity 

Being apart of the TEDxEuston team is a great conversation starter in any circle. The prestige and reputation that TED has built up over the years is clearly very strong. The ability to marry the passion for Africa, my commitment to helping it move forward and channel the drive through TEDxEuston is a great opportunity. It may be a small move in the larger plan of the continent, but its satisfying to contribute in my own way.


6. The network

It’s a pleasure working within a team that has such a strong network. Between the mixture of healthcare professionals, creative artisans and business maestros that make up the core team, we certainly are only 6 degrees of separation from anyone.


7. The audience

Finally, you the audience make it worthwhile to keep working on TEDxEuston! It’s great speaking to people throughout the day, tweeting those that couldn’t make it, adding comments to the livestream and discussing the stories and ideas days, weeks and months after the conference.




Tosin Adeniji is a TEDxEuston team member and leads TEDxEuston social media communications. As a marketing professional who has specialised in music, entertainment and the creative sector, Tosin balances her work with social action projects, particularly in Africa.