Social Media can change the world

It’s been brewing for a while, but on Saturday 5th December it was confirmed: “News is dead, long live notifications”

Christian Purefoy, a multimedia and digital specialist, thrilled the audience with his entertaining TEDxEuston talk. Charting his transition from a CNN correspondent to his current position as a Director at, the honorary Yoruba Chief walks us through the innovative, youth-driven means of translating ideas and discussing topical issues. His humorous talk demonstrates how social media continues to relegate traditional reporting to the back-burner as young Africans find new, pioneering ways to narrate their own story.